09 Dec 2022
In keeping with the spirit of the upcoming festive season, Excel World will kick-start the holidays by bringing back its much-loved and iconic Snow World. After a three year hiatus, the unique ice-inspired space will be relaunched to the public in a new way by offering enhanced imaging, lighting and more. These innovative features will play a key role in transporting visitors of all ages to an icy Alpine experience reminiscent of Santa’s snowy winters in the North Pole. In addition to this, Excel World will host a “Festive Carnival” consisting of games and entertainment curated specially for the entire family.
With a footfall of 450,000-500,000 to Excel World since 2017, the number of visitors to Snow World averaging 1,500 daily and following its three year break, a renewed interest and increase in customers is expected this December. The space encompasses crushed ice which runs on 45 minute cycles and is refreshed every few hours to maintain a chilly experience. This season, ice-activities will include a frosty Igloo, Christmas Tree made from twinkling lights, a handcrafted Snowman, larger-than-life Candy Cane, live DJ, Photographer, Games and other holiday fun.
Snow World will be in operation from the 13th-31st of December with long-term plans of extending it to the public as a unique event space. From snow-filled product launches and corporate gatherings, to kids’ parties and even weddings, the venue entails endless opportunities for a one-of-a-kind icy experience that is offered only at Excel World.
Commenting on the re-opening of Snow World, Head of Operational Excellence - Browns Hotels & Resorts and Excel World, Devika De Alwis-Saelen said, “We at Excel World are pleased to play a pivotal role in Colombo’s seasonal festivities this year. A snowy experience always and continues to go hand-in-hand with the feeling and spirit of Christmas which is also reminiscent of Santa Claus and the North Pole. We have been diligently working behind the scenes to ensure we curate and bring to life a whimsical wonderland and we hope this creates wonderful memories for everyone who visits.”
Excel World, Colombo’s most popular entertainment park for the entire family is owned and managed by Excel Restaurants Ltd. Following its renovations in the recent past, Excel World offers a range of food outlets and restaurants in addition to its popular Darley Road Pub and Brick Lane Coffee House along with its upgraded banquet and conference facilities. Excel Restaurants Ltd., is owned by the Browns Group, which is also a part of LOLC, one of the largest diversified conglomerates in Sri Lanka. The Browns Group manages a fast-growing and valuable portfolio of brands across several key industry sectors, such as power generation; home and office solutions; agriculture and plantation support services; pharmaceuticals; investments; marine and manufacturing as well as leisure and hospitality.