Browns Batteries, a Strategic Business Unit (SBU) of Brown & Company PLC, successfully concluded its Dealer Convention at the Shangri-La Colombo recently. The convention saw the participation of over 650 participants including Browns battery dealers. The theme of the event this year was ‘Browns Bala Adhipathi Balamuluwa’. The Browns Battery Dealer Convention celebrates the achievements of Browns battery dealers who have showcased exceptional performances in terms of sales volume, year on year growth, market coverage, customer service and business development. It is also a platform for all dealers across the island to sharpen their knowledge on product innovations, product developments as well as future operational plans of the division. The event was graced by Ishara Nanayakkara, Executive Chairman, Browns Group, as Chief Guest, while Danesh Abeyrathne, Chief Operating Officer, Brown & Co PLC, M Ramachandran, CEO, ABM Ceylon, the Board of Directors of Brown & Co PLC and the senior management of LOLC Group, were also present. Premium Battery Service in Moratuwa, Dhananjaya Battery in Homagama and Lustre Enterprise in Panadura were conferred as the All-Island Best Dealers for Exide, Lucas and Dagenite respectively. Moreover, Mahee Enterprises in Moratuwa was declared the winner in the all- island category of Exide motorcycle batteries. Apart from recognising individual dealers, the Sri Lanka Army, Sri Lanka State Trading (General) Corporation Ltd and Swarnakalum Group (Pvt) Ltd were also felicitated for their patronage throughout the year. The winners of the night walked away with valuable prizes such as air tickets for overseas tours, motorcycles and household electronic appliances. The night culminated with entertainment acts which featured performances by dancing groups and famous comedians. Browns Batteries dominates the market with a significant market share of 70 per cent and has become a one-stop shop for automotive batteries and related services. Browns is the sole distributor for Exide, Lucas and Dagenite automotive batteries in Sri Lanka. Brown & Company PLC, a diversified conglomerate, operates in seven key industry sectors. Over 144 years in business has made Browns a household name synonymous with top quality products and services.
