Ceylon Roots Launches Online Logistic Platform to Support Tourism Industry

Published Date : 03-May-2021

Ceylon Roots—the inbound tour arm of the LOLC Group—has launched a comprehensive online logistic platform dedicated to hoteliers and chauffer guides to provide transport facilities for their guests. Sri Lanka reopened its borders to international tourists on January 21, 2021, with a series of strict protocols and guidelines to ensure the safety of both visitors and residents as tourism resumes. According to the country's current tourism policy, tour operators and accommodation providers who wish to welcome foreign guests are required to obtain the 'Safe & Secure' certificate by acting in compliance with the COVID-19 Health Protocols and the Tourism Operational Guidelines. The certified hoteliers, tour operators, and travel agents should arrange transport for travellers and have an advance transport plan for the first 14 days as the guests move between a variety of 'Safe and Secure' hotels and visit key tourist sites, travelling in a secure bio-bubble. This advanced transportation arrangement ensures that there will be no mixing of groups during the guest's journey, which is crucial in creating a safe travel experience.
The Ceylon Roots online transport portal has been specially introduced to support hoteliers and their transport suppliers in arranging transport facilities for their guests. Although Ceylon Roots is equipped with its own trained and certified drivers and a fleet of vehicles, the partnering parties are also given the opportunity to sign up their own chauffeur guides and drivers with Ceylon Roots. The newly enrolled drivers/ individual transport suppliers will be given a comprehensive training to ensure that they will be working in strict conformity with the guidelines implemented by the authorities. When you provide transport facilities to your guests through Ceylon Roots, your guests' safety and comfort is taken seriously.   
The online transport system introduced by Ceylon Roots is ideal for the hotels and travel agencies who are not able to integrate their own transport management system to their respective websites as the Ceylon Roots system can be added as a white-labeled widget to any site free of charge. With this, guests can book their transport options at the time of making their hotel booking, which also has been made mandatory by local authorities. 
On the other hand, this initiative paves the way to formalize the tourism industry's logistic arm, which is a timely requirement. Most importantly, Ceylon Roots is determined to strengthen the tourism industry and its key players, significantly affected by the downturn in travel. As a cross-cutting industry, the tourism sector's value chain touches almost all the aspects of the country's economy. Current issues such as temporary closures and retrenchment of workers have sent ripples through the industry. Those employed at small and medium scale tourism enterprises are experiencing many hardships along with independent parties such as chauffeur guides and drivers. Moreover, it is believed that this, in turn, will make exploring the island convenient for tourists, in compliance with the health and safety guidelines introduced by the Government.
Commenting on the launch, Dishan Perera, Chief Executive officer – Inbound/Outbound & Chief Business Development officer, Browns Leisure stated, “Partnering with Ceylon Roots comes with a host of benefits, including a hassle-free transport management system without any cost. The partnering parties will able to generate additional revenue by offering highly reliable hotel transfer options to their clients, under the current operating model. Also, Ceylon Roots welcomes onboard the hoteliers who wish to manage their travel counter using this technology, which will allow them to arrange all transport requirements remotely, with minimum staff involvement.” 
Ceylon Roots invites all industry stakeholders—Destination Management Companies, Travel Agents and Hoteliers—to partner with them in offering logistic facilities to their guests. Any partner could write to [email protected] and contact the Ceylon Roots Logistic Department for more information.  The Ceylon Roots Logistics Department can be contacted on +94773876677 (Achalanga) and +94772 488559 (Sanjaya) as well. 
Ceylon Roots is one of the leading Destination Management Companies, which generally handles over 25,000 passengers in Sri Lanka annually, with a diversified market portfolio covering most of the source markets to Sri Lanka such as China, India, France, Spain, Italy, the Middle East, Russia, and Ukraine as well as some of the developing markets. Ceylon Roots is also one of the first companies to move ahead with innovative technology, having a dedicated B2B platform perform contracting, selling and distributing activities to worldwide partners (wholesalers). 

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