19th January 2018, Colombo: The No. 1 isotonic drink in Singapore, Malaysia and Myanmar - 100PLUS – was officially launched in Sri Lanka on 17th January 2018. This healthy beverage is distributed by Browns Pharmaceutical Ltd., a subsidiary of Brown & Company PLC.
100PLUS is a lightly-carbonated isotonic drink, formulated as an ideal beverage to refresh, rehydrate and restore energy to the body. It is a caffeine-free healthy solution to rehydrate the human body, as it contains thirst-quenching and energy-replenishing ingredients. Lab research has proven that 100PLUS rehydrates 43% better and faster than water.
100PLUS is an essential hydrating source for millions every day, and is popular amongst marathon runners, as well as other sports and active lifestyle enthusiasts. It contains electrolytes (minerals) like sodium and potassium which are essential for proper functioning of the body. It also contains carbohydrates, such as glucose and sucrose, that helps re-energize the body. Drinking 100PLUS quickly replenishes the water, electrolytes and energy lost in an active day.
With the product unveiling, four varieties - namely 100PLUS Original, 100PLUS Lemon Lime, 100PLUS Berry and 100PLUS Orange - are now available in leading supermarkets and pharmacies across Sri Lanka for customer preference.
As there is a vacuum in the market for healthier options and to fulfil the local community’s need towards such products, 100PLUS is expected to be a hit amongst those who engage in sports and lead active lifestyles, as it refreshes, rehydrates and re-energizes the body without adding unhealthy ingredients that are usually contained in energy beverages.
Mangala Wijesinghe, Deputy Chairman, Browns Pharmaceuticals LTD commented, “Browns, with a heritage of 142 years in business has catered to the public by bringing in globally renowned brands. They have been well received by our customers and are positioned in the top slots in their respective industries in our country. Now we are pleased to partner with F&N Foods Pte Ltd, a leading beverage company in Singapore, and introduce one of their flagship consumer brands – 100PLUS. With this partnership, we hope to invigorate and empower human lives”.
“Browns Pharmaceutical Limited consists of two divisions as Human Pharmaceuticals and Nutraceuticals and Cosmetics.
Ms. Shirley Ngo - International Business Manager, F & N Ltd Singapore Offering the Distributorship Certificate to Mr. Mangala Wijesinghe, Deputy Chairman, Browns Pharmaceutical Ltd and Mr. Premakumar Weyhenage- Chief Executive Officer, Browns Pharmaceutical Ltd.
Hon. Dayasiri Jayasekara, Minister of Sports pressing the buzzer to launch 100PLUS to Sri Lanka. Mrs. Kalsha Amarasinghe, Director Brown & Company PLC & Executive Director LOLC Group and Mr. Mangala Wijesinghe, Deputy Chairman, Browns Pharmaceutical Ltd. are also present in the picture