The strength of Brown and Company PLC is its portfolio of global brands! The various divisions and subsidiaries of Brown and Company PLC import and market many world-class brands. Browns is a household name in Sri Lanka which is strongly associated with longevity, stability, quality and dependability.
The brand portfolio spans several diverse economic sectors in Sri Lanka including: Agricultural Equipment, Power Generation, Tools, Consumer Electronics, Plantation Services, Business Automation, and marine engines.
Brown and Company PLC invest heavily in developing the many brands under its perview, and this is evident in market leadership across seven (07) sectors of business including: vehicle batteries (70%); two wheel and four wheel tractors (70%); marine engines (55%); office automation (30%); radiators (42%); power tools (45%) and veterinary pharmaceuticals (29%).
Browns has been recognized as a Sri Lankan "SuperBrand" in 2009/2010 for its outstanding performance across different fields. The brand Exide marketed by the Power generation Sector has also been award super brand status for 2011/2012.
The approach adopted to building brands has been customer centric, where customer requirements and the changing needs of the customer are the basis for all decisions, ensuring the company is relevant to Sri Lankan consumers in the business sectors it operates in. Brand building has been supported by well integrated marketing and communications programs, which have delivered greater market penetration.
All brands are supported by superior after-sales services, and unique service offerings which add value to the various consumer groups. Some of these initiatives include the "Battmobiles – mobile battery service units that handle any kind of battery related technical difficulty, servicing brands that are outside the portfolio, free of charge". The animal health-care division offer a unique home delivery service, while the Integrated Business Solutions division maintain a 24 hour service network.
Browns has always understood that there are very distinct price segments in mnay industries and works with a brand portfolio that ensures customers in all prices segments have a product option with Browns.
Browns has one of the most comprehensive service networks in Sri Lanka with over 200 service touch points.
